As we know, the Nigerian movie Sugar Rush directed by Kayode Kasum with star studded actors/actress such as Omoni Oboli, Bisola Aiyeola , Adesua Etomi Wellington , Mawuli Gavor , Toke Makinwa, and Williams Uchemba just to mention a few; had been receiving backlash in the past week to the point it even trended on twitter. It was rumored that a certain agency complained that;
the content of the movie in relation to the mention of its body was a defamation of its character, therefore demanded the halt of screening in cinemas nationwide
Well, the Executive Director, Mr Thomas Adedayo put out a statement clarifying and dismissing such rumors, owning to the fact that the movie received backlash because it was only granted temporary approval from NFVCB and before its license could be permanently approved and granted, it had elapsed into the supposed release date of the movie in cinemas which was dated 25th December, 2019.
Today, Thursday 16th, January 2020 the movie finally gets it due approved license as confirmed by a statement issued below by the Executive Director of NFVCB :
STATEMENT BY THE EXECUTIVE DIRECTOR NFVCB ON THE FINAL APPROVAL GRANTED SUGAR RUSH MOVIE
The past week has been eventful for us as an organization with diverse speculations in the media on the perceived ban of Sugar Rush movie at the cinemas while we were still doing our due diligence on the movie for final approval.
We are most delighted to inform the general public that the movie has been classified and granted final approval for public screening and movie enthusiasts can enjoy to their delight.
However, It is expedient to use this opportunity to reiterate our position that the President Muhammadu Buhari led administration has been most supportive of the Nigerian film industry. As a result of Mr President’s interaction with industry practitioners, the Creative Industry Financing Initiative (CIFI), launched by the administration, has offered accessible funds to filmmakers, and the domestication of the Ease of Doing Business policy has been a major boost. Within 7days, filmmakers, cinema promoters and distributors can get their movies approved and acquire necessary licensing certificates. We have also introduced licensing certificates and labels with digital security features to curb counterfeiting and piracy of films and video works.
The recent unprecedented successes of the industry and its huge potentials led to the nation’s award as the Emerging Film Market at at the Official Convention of the National Association of Theatre Owners (NATO), CinemaCon which held at Ceasar’s Palace, Las Vegas, U.S.A. Additionally, the improved capacity of staff led to the confiscation and destruction of over 500million naira worth of bootlegged and pirated video works.
We urge filmmakers, music and video producers, and other industry practitioners to join us as we embark on this reform journey together in order to improve the current success benchmark of the industry. It is our call that you take advantage of the 7days window for approval by getting your licenses and submitting all your creative works for classification in ample time to avoid the clumsiness of peak periods.
Conclusively, we also covet the support of the general public in restoring sanity into our society as creative works, as much as they entertain and brighten our mood, also portend great danger to the society in terms of contents that they portray. We implore you to ensure you and your wards, and encourage those within your circle of influence as well, to consume only music and video works with NFVCB classification symbols.
It is our unwavering duty to protect and preserve the moral values, peace and security of the nation while encouraging growth through support for creative ingenuity.
We thank you all for your cooperation and support so far and wish you a prospectus year 2020!
National Film and Video Censors Board.
So that’s some goodnews, if you’re yet to treat yourself to this comedy film which is a box office success as the fifth highest grossing Nigerian film of 2019 then this your opportunity to get a ticket and go join in the rush.
I hope to read your reviews soon either on Instagram stories or on the blog.
Until another share,
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